Cab aggregator Uber is furiously innovating for the Indian market with a slew of new features that will help it net a new set of customers and improve the app experience for existing customers. The company has launched a light, web-based version of Uber, m.uber.com, for riders who have basic smartphones that can support web browsing, but cannot support mobile apps due to limited storage space, or for those want to book a ride from a tablet or a computer. Explain the benefits as to why brands like Uber keep investing in bringing changes in their existing services.

To keep up with the competition and increase the sales To increase the ROI To attract investors To identify problem

To keep up with the competition and increase the sales