Mohan knows his rights as a consumer and the reliefs available to him. He does not read labels before buying and does not ask for a cash memo after buying.
Which of the following best explains why Mohan cannot fully safeguard his interests?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → He also needs an understanding of his responsibilities as a consumer.
Option (1) He also needs an understanding of quality marks such as ISI, Agmark and FPO. — Incorrect. Quality marks such as ISI, Agmark and FPO help a consumer buy standardised goods. They do not cover reading labels or asking for a cash memo.
Option (2) He also needs an understanding of the three-tier redressal machinery under the Act. — Incorrect. The District, State and National Commissions settle complaints after a problem arises. Knowing them does not make up for his carelessness while buying.
Option (3) He also needs an understanding of his responsibilities as a consumer. — Correct. Knowing rights and reliefs is only part of consumer awareness. An understanding of his responsibilities would also enable a consumer to safeguard his interests. Reading labels and asking for a cash memo are two such responsibilities, and Mohan skips both.
Option (4) He also needs an understanding of the functions of consumer organisations. — Incorrect. Consumer organisations educate and protect consumers. Knowing their work does not replace his own duties while buying.
NCERT (2026-27 Edition): “3. Consumer Awareness: A consumer, who is well-informed about his rights and the reliefs available to him, would be in a position to raise his voice against any unfair trade practices or unscrupulous exploitation. In addition to this, an understanding of his responsibilities would also enable a consumer to safeguard his interests. In this regard, the Department of Consumer Affairs, GOI, has been undertaking Jago Grahak Jago campaign, for generating awareness among consumers.” “Consumer Responsibilities … |