Based on following case study and answer the question. 

Supriya started a garment manufacturing unit. Her objective was to maximise her sales in the very first year. For this she used aggressive selling technique. She got her firm registered with name "Styles Et Styles', which provided distinct identity to her firm. She used the most common tool for promotion, which is an impersonal form of communication. She started giving discount vouchers of her sister's accessories house. For sales promotion, she also started putting up her stalls in exhibitions in order to draw the attention of public.

Identify which sales promotion tool was used for impersonal communication?

Advertising

The correct answer is option (2)- Advertising.

The sales promotion tool used for impersonal communication in Supriya's case is Advertising.

Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. The most common modes of advertising are ‘newspapers’, ‘magazines’, ‘television’, and ‘radio’.