CUET Preparation Today
| Vater Ltd., decided to manufacture vitamin enriched water along with their original business of soft drinks. After due deliberation the finance and marketing department of Vater ltd., decided to adopt a pricing technique which focused on adding a certain percentage of profit to the cost of production, to arrive at the final offer price. Identify the pricing strategy adopted by Vater Ltd. |
Variable Pricing Penetration Pricing Skimming Pricing Cost plus Pricing |
| Cost plus Pricing |
| Explanation: cost-plus pricing method, where the manufacturer charges a price to cover the cost of producing a product plus a reasonable profit. |
