Which of the following statements about press release, as a function of the public relations department, is correct?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Generating news for the press requires skill in developing and researching a story.
Option (1) Information about the organisation needs to be presented in a neutral manner in the press. — Incorrect. The information has to be presented in a positive manner. The aim is to show the organisation in a good light.
Option (2) Getting the media to accept press releases is a simple task for the public relations department. — Incorrect. Getting the media to accept press releases is a difficult task.
Option (3) The public relations department is in contact with the media to present a sponsored message about the company. — Incorrect. The department keeps in touch with the media to present true facts and a correct picture about the company, so that the news is not distorted. A sponsored, paid message is advertising.
Option (4) Generating news for the press requires skill in developing and researching a story. — Correct. A press release must read like real news. So the department needs skill in developing and researching a story before it goes to the press.
NCERT (2026-27 Edition): “2. Press release: Information about the organisation needs to be presented in a positive manner in the press. Generating news requires skill in developing and researching a story and getting the media to accept press releases is a difficult task. The public relations department is in contact with the media to present true facts and a correct picture about the company. Otherwise news can get distorted if taken from other sources.” |