According to Singhal and Rogers, which of the following was one unusu…

The correct answer is Option (1) → It drew so many viewer letters that most could not be opened

Option (1) It drew so many viewer letters that most could not be opened — Correct. Hum Log drew over 400,000 letters from viewers. There were so many that Doordarshan officials could not open most of them, which Singhal and Rogers call one unusual aspect.

Option (2) Its ratings in South India were higher than in North India — Incorrect. The ratings ran the other way. Hum Log reached 65 to 90 per cent of viewers in North India and only 20 to 45 per cent in South India.

Option (3) It was the first programme telecast in colour on Doordarshan — Incorrect. Colour broadcasting began with the 1982 Asian Games in Delhi. Hum Log came later, in 1984-85, so colour had already reached Doordarshan before it.

Option (4) Its episodes were broadcast in English for urban viewers — Incorrect. Hum Log was broadcast in Hindi, in 156 episodes over 17 months in 1984-85. Its language was Hindi, so the claim of English episodes is false.