Read the following statements and choose the correct answer.
Statement I: The primary job of a marketing manager is to reduce the cost of the products so that the customers are attracted to them.
Statement II: In respect of the target market chosen, marketing management focuses on getting, keeping and growing the customers.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Statement I is incorrect but Statement II is correct.
Statement I: The primary job of a marketing manager is to reduce the cost of the products so that the customers are attracted to them. — Incorrect. The primary job of a marketing manager is to create superior values, so that customers are attracted to the products. He then communicates these values to buyers and persuades them to buy. Reducing cost is not named as the primary job; the book names creating superior values.
Statement II: In respect of the target market chosen, marketing management focuses on getting, keeping and growing the customers. — Correct. In the chosen market, the marketer gets customers by creating demand, keeps them satisfied, and attracts more customers so that the firm grows.
NCERT (2026-27 Edition): “Marketing Management … A careful analysis of the definition reveals that the process of management of marketing involves: |