A cloth scroll with folk music told of a happy village and a sad village and their Pradhans. Which message did this campaign most importantly convey?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Voters must know why they back a person and what he or she stands for
Option (1) Voters must know why they back a person and what he or she stands for — Correct. The campaign's most important message was that voting alone is not enough. A voter must know why he or she votes for a person, what traits to look for and what the person stands for.
Option (2) Voters must turn out in large numbers to vote in panchayat elections — Incorrect. The campaign said that it is not enough merely to vote. A big turnout alone misses its point, which was an informed choice.
Option (3) Panchayat funds must be spent on schools before they go to roads — Incorrect. The happy village had a working health centre, a pucca building and a good road. The story gives no rule that schools come before roads.
Option (4) Pradhans must place panchayat accounts before the Gram Sabha each year — Incorrect. Placing accounts before the Gram Sabha is a way to check panchayat spending. The phad campaign stressed something else: knowing whom one votes for and why.
NCERT (2026-27): “Panchayati Raj in Tribal Areas … |