Why is forecasting based solely on historical analysis not feasible?

Qualitative factors are essential for accurate forecasting

Qualitative factors include aspects such as changes in market trends, technological advancements, shifts in consumer preferences, regulatory changes, geopolitical events, and competitive landscape dynamics. These factors, often not captured by historical financial data, can significantly influence a company's future performance and prospects. Ignoring qualitative factors can lead to inaccurate forecasts, as future conditions can differ significantly from historical patterns. In essence, accurate forecasting requires a holistic approach that combines historical data with an understanding of qualitative factors that can impact the business environment. Without accounting for these qualitative elements, forecasts may be incomplete or misleading, making it essential to consider both historical trends and external influencing factors.