Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Read the following information and answer the question.

A garment manufacturing company wants to understand its customers' needs to successfully market the clothes it makes. To do this, the company is conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The company is fully committed to achieving its goals and has created a plan to guide its actions, including how much to produce, how to promote its products, and other important steps needed to meet its objectives. However, there is one area where the company needs improvement. The movement of finished garments was not efficient, so the company wants to fix this issue this year. To handle this, the company has set up a separate department to improve the process, helping it perform better in the future.

Garments are included in which category of goods?

Options:

Convenience Product

Shopping Products

Speciality Product

One time use product

Correct Answer:

Shopping Products

Explanation:

The correct answer is option 2- Shopping Products.

Garments are included in shopping products.

Shopping Products: Shopping products are those consumer goods where buyers devote considerable time, to compare the quality, price, style, suitability, etc., at several stores, before making final purchase. Some of the examples of shopping products are clothes, shoes, jewellery, furniture, radio, television, etc