Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
Which of the following methods of pricing discourages the entry of competitors?
Options:
Skimming
Variable price Method
Cost Plus
Penetration Pricing
Correct Answer:
Penetration Pricing
Explanation:
Penetration pricing discourages the entry of competitors. Low prices act as a barrier to entry.