Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Arrange the following into a two-level channel distribution network.

(A) Wholesaler

(B) Customer

(C) Retailer

(D) Manufacturer

Choose the correct answer from the options given below:

Options:

(B), (D), (C), (A)

(A), (C), (D), (B)

(B), (A), (C), (D)

(D), (A), (C), (B)

Correct Answer:

(D), (A), (C), (B)

Explanation:

The correct answer is option 4- (D), (A), (C), (B).

Two level distribution channel-  Manufacturer- Wholesaler - Retailers- Consumer.

In marketing, a distribution channel refers to the path or route through which a product travels from the manufacturer to the end consumer. A two-level distribution channel specifically involves two intermediaries between the manufacturer and the consumer. Manufacturer is the producer of the goods. They create the product and sell it to a wholesaler. The wholesaler buys products in bulk from the manufacturer and resells them in smaller quantities, usually to retailers and then retailers finally sells goods to consumers. So, the correct sequence is (D), (A), (C), (B).