Consider the following statements about personal selling:
(A) Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers.
(B) In personal selling, salespersons create awareness about the product and develop product preferences with the aim of making sale.
(C) The most effective salespeople know that talking is the most important part of their job.
(D) To build a long-term, successful enterprise, a salesperson should treat a sale as opening a relationship rather than closing it.
How many of the statements given above are correct?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Only three
(A) Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers. — Correct. This is the meaning of personal selling: an oral presentation, in the form of conversation, made to one or more prospective buyers to make sales.
(B) In personal selling, salespersons create awareness about the product and develop product preferences with the aim of making sale. — Correct. Companies appoint salespersons to contact buyers. They create awareness and develop product preferences, so that a sale follows.
(C) The most effective salespeople know that talking is the most important part of their job. — Incorrect. Most people think selling is the same as talking. The most effective salespeople know that listening is the most important part of their job. By listening they learn what the buyer needs.
(D) To build a long-term, successful enterprise, a salesperson should treat a sale as opening a relationship rather than closing it. — Correct. For a long-term, successful enterprise, a sale should open a relationship with the customer. Personal selling helps build such lasting relationships.
Note: Two of these statements came from a tiny quote box beside the text. Such boxes take a minute to read, and that minute can win you marks.
NCERT (2026-27 Edition): “Personal Selling Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.”
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