Andrei is a young man living in Perth, Australia. His parents are immigrants from Russia. His mother gets very angry every time Andrei puts on blue jeans to go to church.
This example show which kind of hegemony?

Soft power

It represents soft power of US.

The predominance of the US in the world today is based not only on its military power and economic prowess, but also on its cultural presence. Whether we choose to recognise the fact or not, all ideas of the good life and personal success, most of the dreams of individuals and societies across the globe, are dreams churned out by practices prevailing in twentieth-century America. America is the most seductive, and in this sense the most powerful, culture on earth. This attribute is called ‘soft power’: the ability to persuade rather than coerce.