Business StudiesMarketing

For a limited period, a toiletry company sells its 100 g tube of toot…

For a limited period, a toiletry company sells its 100 g tube of toothpaste with 25 g more paste at the same price. Which sales promotion activity is the company using?

Answer & explanation

Correct answer: option 2

The correct answer is Option (2) → Quantity gift

Option (1) Product combinations — Incorrect. Product combinations offer another product as a gift. Here the buyer gets more of the same toothpaste.

Option (2) Quantity gift — Correct. Quantity gift offers extra quantity of the product, and toiletry makers use it often. Giving 25 g more paste at the same price is like a shaving cream’s ‘40% extra’ offer.

Option (3) Discount — Incorrect. A discount offers the product at less than the list price. Here the price stays the same.

Option (4) Rebate — Incorrect. A rebate offers products at special prices to clear off excess inventory. The price does not change here.

NCERT (2026-27 Edition): “Commonly used sales Promotion activities … 1. Rebate: Offering products at special prices, to clear off excess inventory. …”

“2. Discount: Offering products at less than list price. Example, a shoe company’s offer of ‘Discount Up to 50%’ or a shirt marketer’s offer of ‘50+40% Discount’.
3. Refunds: refunding a part of price paid by customer on some proof of purchase, say on return of empty foils or wrapper. This is commonly used by food product companies, to boost their sales.
4. Product combinations: Offering another product as gift along with the purchase of a product, say offer of a pack of ½ kg of rice with the purchase of a bag of Aatta (wheat flour), or ‘Get 128 KB Memory Card Free with a Digicam’ or Buy a TV of 25+ and Get a Vacuum Cleaner Free’ or ‘100 Gm Bottle of Sauce Free With 1 kg Detergent.’
5. Quantity gift: Offering extra quantity of the product commonly used by marketer of toiletry products. …”