Match the functions of the public relations department in List-I with what they involve in List-II:
| List-I | List-II |
|---|---|
| (A) Counselling | (I) Promoting the image of the organisation through newsletters, annual reports and brochures |
| (B) Lobbying | (II) Advising the management on general issues which affect the public |
| (C) Corporate communication | (III) Getting the media to accept well-researched news stories about the company |
| (D) Press release | (IV) Dealing with ministers on policies relating to business and the economy |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A)-(II), (B)-(IV), (C)-(I), (D)-(III)
| List-I | List-II | Reason |
|---|---|---|
| (A) Counselling | (II) Advising the management on general issues which affect the public | The public relations department advises the management on public issues and on the stand the company should take. |
| (B) Lobbying | (IV) Dealing with ministers on policies relating to business and the economy | Lobbying means dealing with government officials and ministers about policies that affect business. |
| (C) Corporate communication | (I) Promoting the image of the organisation through newsletters, annual reports and brochures | It builds the image of the firm by communicating with the public and employees through such materials. |
| (D) Press release | (III) Getting the media to accept well-researched news stories about the company | A press release presents researched news about the company to the media in a positive way. |
NCERT (2026-27 Edition): “2. Press release: Information about the organisation needs to be presented in a positive manner in the press. Generating news requires skill in developing and researching a story and getting the media to accept press releases is a difficult task. …” “3. Corporate communication: The image of the organisation needs to be promoted through communicating with the public and the employees within the organisation. This is usually done with the help of newsletter, annual reports, brochures, articles and audio-visual materials. …” “4. Lobbying: The organisation has to deal with government officials and different ministers in charge of corporate affairs, industry, finance with respect to policies relating to business and the economy. …” “5. Counselling: The public relations department advises the management on general issues which affect the public and the position the company would like to the take on a particular issue. …” |