Match the LIST-I with LIST-II
| LIST-I | LIST-II |
| (4 P's of marketing mix) | (Related key words) |
| A. Place | I. Design and development |
| B. Price | II. Publicity |
| C. Product | III. Channel cooperation |
| D. Promotion | IV. Margins |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → A-III, B-IV, C-I, D-II
(A) Place — this matches (III) Channel cooperation. Place is about getting the product to the customer through channels of distribution, such as wholesalers and retailers. The product reaches the market only if these middlemen cooperate with the maker.
(B) Price — this matches (IV) Margins. The price must leave a margin for the dealers and retailers who sell the product. Deciding these margins, along with discounts, is part of pricing.
(C) Product — this matches (I) Design and development. Product decisions cover what the product will be: its design, features and quality, and how it is developed and improved.
(D) Promotion — this matches (II) Publicity. Promotion means informing customers about the product and persuading them to buy it. Publicity is one of its tools, along with advertising, personal selling and sales promotion.
NCERT (2026-27 Edition):
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