Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Read the following information and answer the question.

ABC Ltd. makes pain-relieving tablets, which come in strips of 10 tablets. These strips are packed in cardboard boxes, which are then placed in larger corrugated boxes and sent to dealers for sale. The company also advertises the product on TV to increase sales. Recently, the company launched a new muscle relaxant ointment made entirely from herbs and plant-based materials. It is safe for customers and doesn’t produce any industrial waste during manufacturing. However, when the company released the product, they didn’t provide clear instructions on how to use it. As a result, many customers complained that it didn’t work as expected.

However, when the company released the product, they didn’t provide clear instructions on how to use it.

Which function of marketing is not focussed by company in the above lines?

Options:

Packaging

Branding

Labelling

All of these

Correct Answer:

Labelling

Explanation:

The correct answer is option 3- Labelling.

The company released a product but did not provide clear instructions on how to use it. This points to a lack of focus on labelling, which is an essential function of marketing. Labelling includes providing information such as usage instructions, ingredients, and other relevant details on the product packaging to ensure the customer understands how to use the product properly.