"Those who score high on this factor are imaginative, curious, and interested in cultural pursuits." Identify the factor of personality discussed here in the context of Five-Factor Model of Personality?

Openness to experience

The following are the"Big Five Factor" of Five-Factor Model of Personality given by Paul Costa and Robert McCrae:

a. Openness to experience: Those who score high on this factor are imaginative, curious, open to new ideas, and interested in cultural pursuits. 

b. Extraversion: These people are socially active, assertive, outgoing, talkative, and fun loving.

c. Agreeableness: This factor characterises people who are helpful, co-operative, friendly, caring, and nurturing.

d. Neuroticism: These personality people are emotionally unstable, anxious, worried, fearful, distressed, irritable and hypertensive.

e. Conscientiousness: People high on this score are achievement-oriented, dependable, responsible, prudent, hardworking and self-controlled.