Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

The business related with a number of forces including suppliers, shareholders etc. Similarly consumer activist group need to be satisfied because they can impose restriction on sales of the firm's product directly by urging customers to refrain from buying them or through the imposition of laws. Now-a-days a separate department is shouldered the responsibility.

Name the department discussed in the above statement.

Options:

Marketing Department

Public Relation Department

Sales Department

Human Resource Department

Correct Answer:

Public Relation Department

Explanation:

The correct answer is option (2)- Public Relation Department.

The department that is responsible for addressing and managing relationships with various stakeholders, including suppliers, shareholders, and consumer activist groups, is the Public Relations Department.

Public relations professionals focus on maintaining a positive image for the company and managing communication with different external entities, including the media, customers, and other interest groups. They work to build and maintain good relationships, handle crises, and address concerns that may arise from various stakeholders, including consumer activist groups.