Before the election of the president of a residents’ welfare association, Meena puts up posters, meets the members at their homes and asks them to vote for her. Which of the following is being marketed here?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Persons
Option (1) Persons — Correct. Persons are marketed for the election of candidates to certain posts. Meena promotes herself with posters and home visits to win votes.
Option (2) Ideas — Incorrect. Ideas are causes such as polio vaccination, family planning or blood donation. Meena asks people to vote for her.
Option (3) Events — Incorrect. Events such as sports events, a diwali mela or a music concert are marketed to draw people to the event. Here the candidate is being promoted.
Option (4) Services — Incorrect. Services such as insurance, health care or online trading are offered for sale. Meena sells no service.
Note: The box ‘What can be Marketed?’ packs seven groups into a few lines. Learn one example of each group, and such questions turn into easy marks.
NCERT (2026-27 Edition):
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