Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise growth Strategies

Question:

If two firms deal in the same product but in separate markets, it is called a _____ merger.

Options:

Conglomerate

Horizontal

Market Extension

Vertical

Correct Answer:

Market Extension

Explanation:

The correct answer is option (3) - Market Extension.

A market extension merger takes place between two companies that deal in the same products but in separate markets. The main purpose of the market extension merger is to make sure that the merging companies can get access to a bigger market and that ensures a bigger client base.