Next gen Dabur kid Diya Burman sets up hygiene startup Rogfree to improve hygiene standards among the poor. he young scion of the Burman family has created her own start-up in the FMCG space, called RogFree, which aims to improve health and hygiene standards among the poor, particularly children, in rural India. The incident which drove the young girl to this idea is unique too. Once in hotel room when she was washing her hands, she saw a helper throwing the soaps which was used just once, by the previous visitor. It struck her mind that lot of soaps are wasted which however, can be recycled. On doing some ground work, she found out that soaps can be melted and remoulded by following a proper procedure. She contacted all the major hospitality chains in Delhi from Oberoi to Mariott to Radisson Blue to procure the used soap bars. These soap bars are then sent to a soap manufacturing unit where they are disinfected, melted and remoulded, after which they become practically new. These new as ever soaps are then given to the poor and village school kids free of cost. With this plan going successful in Delhi, Diya wants this project to be extended to Mumbai soon. Identify the idea field?

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Creative efforts