Akshita works as Marketing manager for Royal Ltd., a multinational company dealing in cosmetics. She has been assigned the task of coordinating and communicating with the foreign subsidiaries to discuss the upcoming cosmetic products. The correct order of steps which she would undertake would be:
(A) The message will be converted into the encoded symbols of the sender and the receiver will receive the message.
(B) She will convert the message or ideas into words.
(C) She will prepare the content of ideas, feelings, suggestions, order, etc., intended to be communicated.
(D) She will decide the path through which the encoded message is transmitted to the receiver.
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → (C), (B), (D), (A)
(C) She will prepare the content of ideas, feelings, suggestions, order, etc., intended to be communicated. — first. This is the message. Akshita, the sender, must first decide what she wants to say to the subsidiaries.
(B) She will convert the message or ideas into words. — second. This is encoding: putting the message into words, symbols or pictures that can be sent.
(D) She will decide the path through which the encoded message is transmitted to the receiver. — third. This is the media or channel, such as an email, a phone call or a meeting. Only an encoded message can be sent along it.
(A) The message will be converted into the encoded symbols of the sender and the receiver will receive the message. — fourth. This is decoding. The receiver turns the sender’s symbols back into meaning and so receives the message. Feedback from the receiver then completes the process.
NCERT (2026-27 Edition): “Elements of Communication Process Communication has been defined as a process. This process involves elements like source, encoding, media/channel, receiver, decoding, noise and feedback. The process is represented in the figure.” “(ii) Message: It is the content of ideas, feelings, suggestions, order, etc., intended to be communicated.” “(iv) Media: It is the path through which encoded message is transmitted to receiver. The channel may be in written form, face to face, phone call, Internet etc.,
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