Some coffee advertisements in India show two cups on the package, while those in America show one cup. Which of the following explains this?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → For many Indians, drinking coffee is an occasion to socialise with others
Option (1) For many Indians, drinking coffee is an occasion to socialise with others — Correct. For many Indians, drinking coffee is not a lone wake-up activity but a time to sit and talk with others. The two cups on the pack reflect this social habit, so advertising follows social patterns.
Option (2) Coffee in India is mostly bought in large packs for joint families — Incorrect. Pack size for joint families is not the reason given. The second cup stands for sharing coffee with someone.
Option (3) Coffee in India is promoted as a sign of upper-class status — Incorrect. Class status is not what the two cups show. The point is the social occasion of drinking coffee together.
Option (4) Indian buyers prefer to see a larger serving size shown on the pack — Incorrect. A larger serving would be shown as one bigger cup. The two cups show coffee as something shared with others.
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