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Home/Practice questions/Sociology
SociologySocial Change and Development in India: Change and Development in industrial Society

Some coffee advertisements in India show two cups on the package, whi…

Some coffee advertisements in India show two cups on the package, while those in America show one cup. Which of the following explains this?

Answer & explanation+

Correct answer: option 1

The correct answer is Option (1) → For many Indians, drinking coffee is an occasion to socialise with others

Option (1) For many Indians, drinking coffee is an occasion to socialise with others — Correct. For many Indians, drinking coffee is not a lone wake-up activity but a time to sit and talk with others. The two cups on the pack reflect this social habit, so advertising follows social patterns.

Option (2) Coffee in India is mostly bought in large packs for joint families — Incorrect. Pack size for joint families is not the reason given. The second cup stands for sharing coffee with someone.

Option (3) Coffee in India is promoted as a sign of upper-class status — Incorrect. Class status is not what the two cups show. The point is the social occasion of drinking coffee together.

Option (4) Indian buyers prefer to see a larger serving size shown on the pack — Incorrect. A larger serving would be shown as one bigger cup. The two cups show coffee as something shared with others.

NCERT (2026-27): “Change and Development in Industrial Society …
Ask yourself why some coffee advertisements in India display two cups on the package whereas in America they show one cup? The answer is that for many Indians drinking coffee is not an individual wake up activity, but an occasion to socialise with others. Sociologists are interested in the questions of who produces what, who works where, who sells to whom and how. These are not individual choices, but outcomes of social patterns. In turn, the choices that people make influences how society works.”

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