Practicing Success
4 p's Product/Price/Promotion/Place are a part of:- |
Marketing strategy Marketing Mix Sales Strategy Promotion Mix |
Marketing Mix |
The correct answer is option (2) - Marketing Mix. The 4 Ps – Product, Price, Place, and Promotion – are the core elements of the marketing mix. This framework represents the controllable variables that a company can use to influence customer decisions and achieve its marketing objectives. |