Assertion:By keeping in touch with the changes in the external environment, an enterprise can identify opportunities and strategies to capitalize on the opportunities at the earliest.
Reasoning: Environment scanning helps in the identification of opportunities to get the first mover advantage.
Reasoning: Environment scanning helps in the identification of opportunities to get the first mover advantage.
Answer & explanation
Correct answer: option 1
Both Assertion (A) and reasoning (R) are correct and R is the correct explanation of A.
Identification of opportunities to get first mover advantage: By keeping in touch with the changes in the external environment, an enterprise can identify opportunities and find strategies to capitalise on the opportunities at the earliest. For example, Volvo, the Swedish brand, has 74% share in the luxury bus segment as it had entered India earlier.
Identification of opportunities to get first mover advantage: By keeping in touch with the changes in the external environment, an enterprise can identify opportunities and find strategies to capitalise on the opportunities at the earliest. For example, Volvo, the Swedish brand, has 74% share in the luxury bus segment as it had entered India earlier.