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Home/Practice questions/Sociology
SociologySocial Change and Development in India: Mass Media and Communication

Arrange the following developments in Indian television in the order…

Arrange the following developments in Indian television in the order in which the textbook narrates them:

(A) Colour broadcasting during the Asian Games in Delhi
(B) Advertisers line up to purchase airtime for television advertising
(C) Hum Log carries advertising for Maggi 2-Minute noodles
(D) The commercialisation of Doordarshan begins
(E) The public rapidly accepts the new consumer product

Choose the correct answer from the options given below:

Answer & explanation+

Correct answer: option 4

The correct answer is Option (4) → A, C, E, B, D

(A) Colour broadcasting during the Asian Games in Delhi — First. Colour broadcasting came with the 1982 Asian Games in Delhi. It is the earliest step the account narrates.

(C) Hum Log carries advertising for Maggi 2-Minute noodles — Second. Hum Log was aired in 1984-85, after the Asian Games. Its advertising promoted a new product, Maggi 2-Minute noodles.

(E) The public rapidly accepts the new consumer product — Third. The public then rapidly accepted these noodles. This response showed the power of television commercials.

(B) Advertisers line up to purchase airtime for television advertising — Fourth. Seeing that power, advertisers began to line up to buy airtime. Their rush follows the public's response.

(D) The commercialisation of Doordarshan begins — Fifth. The account names this step last, right after the advertisers line up to buy airtime. It marks Doordarshan itself turning commercial.

Note: The 1982 line speaks of television broadcasting in general; the Doordarshan step is the one that closes the Hum Log account.

NCERT (2026-27): “Television …
of colour broadcasting during the 1982 Asian Games in Delhi and the rapid expansion of the national network led to rapid commercialisation of television broadcasting. During 1984–85, the number of television transmitters increased all over India, covering a large proportion of the population. It was also the time when indigenous soap operas, like Hum Log (1984–85) and Buniyaad (1986–87) were aired. …”

“The advertising carried by Hum Log promoted a new consumer product in India, Maggi 2-Minute noodles. The public rapidly accepted this new consumer product, suggesting the power of television commercials. Advertisers began to line up to purchase airtime for television advertising, and the commercialisation of Doordarshan began.”

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