___________________ensures that products reach the ultimate customers from the manufacturers.

Physical distribution

The correct answer is option 1- Physical distribution.

Physical distribution ensures that products reach the ultimate customers from the manufacturers.

Physical Distribution Covers all the activities required to physically move goods from manufacturers to the customers. It is an important responsibility of the marketers to make the product physically available at a place where the customers would like them to buy. The physical handling and movement of goods from place of production to the place of distribution is referred to as physical distribution, which is a very important element of marketing mix. The main component of physical distribution are-
i. Order Processing
ii. Transportation
iii. Warehousing
iv. Inventory Control