The Standards used in marketing to gauge

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Target Exam

CUET

Subject

Business Studies

Chapter

Controlling

Question:

The Standards used in marketing to gauge Performance are:

A. Sales Volume
B. Labour Turnover
C. Sales Expenses
D. Individual Salesman performance
E. Liquidity

Choose the correct answer from the options given below:

Options:

A, C and D only

A, B, C and D only

A, B and C only

A, B, C and E only

Correct Answer:

A, C and D only

Explanation:

The correct answer is option 1- A, C and D only.

Sales Volume, Sales Expenses and Individual Salesman performance are the Standards used in marketing to gauge Performance.

Standards used in Functional Areas to Gauge Performance

Production	Marketing	Human Resource Management	Finance and Accounting
Quantity	Sales volume	Labour relations	Capital expenditure
Quality	Sales expense	Labour turnover	Inventory
Cost	Advertising expenditure	Labour absenteeism	Flow of capital
Individual job Performance	Individual Sales-person’s performance		Liquidity