The Standards used in marketing to gauge Performance are:
A. Sales Volume
B. Labour Turnover
C. Sales Expenses
D. Individual Salesman performance
E. Liquidity
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is option 1- A, C and D only.
Sales Volume, Sales Expenses and Individual Salesman performance are the Standards used in marketing to gauge Performance.
Standards used in Functional Areas to Gauge Performance
| Production | Marketing | Human Resource Management | Finance and Accounting |
| Quantity | Sales volume | Labour relations | Capital expenditure |
| Quality | Sales expense | Labour turnover | Inventory |
| Cost | Advertising expenditure | Labour absenteeism | Flow of capital |
| Individual job Performance | Individual Sales-person’s performance | Liquidity |