Select the most appropriate option to fill in the blank.

Consumers are not ready to purchase this citrus fruit at such a ______ price.

high

The most appropriate option to fill in the blank is high.

The word high can be used as an adjective or an adverb. As an adjective, it means to be at or above a normal or usual level. As an adverb, it means to a great extent or degree. In this case, the sentence is saying that consumers are not ready to purchase this citrus fruit at such a high price. This means that the price of the citrus fruit is too high for consumers to be willing to buy it.

The other options do not make sense in the context of the sentence.

• Higher means to be at a level that is above another level. It cannot be used in this sentence because it does not convey the meaning of "too high".
• Highest means to be at the highest level. It cannot be used in this sentence because it does not convey the meaning of "too high".
• Highly means to a great extent or degree. It cannot be used in this sentence because it is an adverb, and the sentence is calling for an adjective.