In which of the following sales promotion strategy small identified groups are targeted?

Above the line Below the Line Through the Line All of the above

Below the Line

Below-the-line methods are very specific, memorable activities focused on small targeted groups of consumers. They are under the control of the organisation. The purpose of these activities has been to develop the brand by creating awareness and building a brand profile, which include: – sponsorship – sales promotions – public relations – personal selling – direct marketing