Assertion: Most marketers give a "name" (brand) to their products, which helps in identifying and distinguishing their products from that of the competitors.
Reasoning: If products were sold by generic names, it would be very difficult for the marketers to distinguish their products from that of competitors.
Reasoning: If products were sold by generic names, it would be very difficult for the marketers to distinguish their products from that of competitors.
Answer & explanation
Correct answer: option 1
If products were sold by generic names, it would be very difficult for the marketers to distinguish their products from that of competitors. Therefore, most marketers give a "name" (brand) to their products, which helps in identifying and distinguishing their products from that of the competitors. Thus, branding is an effective differentiation strategy commonly adopted by marketers when dealing with the products which cannot be easily distinguished in terms of tangible features.