Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:
Which concept of marketing emphasize on availability and affordability of the product?
Options:
Marketing Concept
Product Concept
Production Concept
Sales Promotion
Correct Answer:
Production Concept
Explanation:
Production Concept which assumes that availability and affordability of the product are the key to the success of a firm and puts greater emphasis on improving the production and distribution efficiency of the firms.