Richa purchased an ISI marked steam iron from a branded shop. When she switched the steam iron on, she got an electric shock. Due to the electric shock she got her fingers burnt.

Identify the consumer right violated by the company.

Right to Safety

The correct answer is option 1- Right to Safety.

The consumer right violated by the company in this case is Right to Safety.

Since Richa experienced an electric shock and her fingers were burnt upon using the steam iron, it indicates that the product was defective or unsafe for use, violating her right to safety.

Right to Safety: The consumer has a right to be protected against goods and services which are hazardous to life and health. For instance, electrical appliances that are manufactured with substandard products or do not conform to the safety norms might cause serious injury. Thus, consumers are educated that they should use electrical appliances which are ISI marked as this would be an assurance of such product.