A case study is given below. Based on this case study, answer the following question. The name and taste of Coca-Cola is known to almost each and every individual in India as well as throughout the world. This carbonated soft drink holds the most market share in the soft drink market and got itself a special seat in each and every gathering. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these are Diet Coke, along with others including Caffeine free Coca-Cola, Diet Coke Caffeine free, Coca-Cola Zero Sugar, Coca Cola Cherry, Coca-Cola Vanilla and the list goes on. It has capitalized on each and every opportunity to market itself effectively and place itself in the middle of every gathering. The main reason for such an outstanding placement of product goes to the way they have established the connection between every occasion and the need for Coke to be present there, product design and creative advertising. |
Supply in the economy is an example of which dimensions of Business environment? |
Political Environment Economic Environment Legal Environment Social Environment |
Economic Environment |
The correct answer is option 2- Economic Environment. Supply in the economy is the examples of economic dimensions of Business environment. Economic environment- Interest rates, inflation rates, changes in disposable income of people, stock market indices and the value of rupee are some of the economic factors that can affect management practices in a business enterprise. Short and long term interest rates significantly affect the demand for product and services. Some components of economic environment are Existing structure of the economy in terms of relative role of private and public sectors, The rates of growth of GNP and per capita income at current and constant prices, Rates of saving and investment, Volume of imports and exports of different items, Balance of payments and changes in foreign exchange reserves, Agricultural and industrial production trends, Expansion of transportation and communication facilities, Money supply in the economy, Public debt (internal and external), Planned outlay in private and public sectors. |