Read the following case study and answer question.

Sumit and Rachit are running a company processing coffee powder with a unique name 'Mad over Coffee'. It has a widely established market because of its excellent quality and distinct flavours. They don't have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after sales service. It doesn't take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales they started offering extra quantity (20% extra) in each pack.

A variety of programmes were designed by him to promote or protect the company's image and its individual products in the eyes of public.

They started advertising their products on TV and Social media.

Sumit and Rachit want to protect and satisfy the consumers of "Mad overs coffee". What is the reason of it ?

Moral justification

The correct answer is option (2) : Moral justification

Sumit and Rachit is desire to protect and satisfy the consumers of "Mad over Coffee" is driven by:

• (2) Moral justification

They realized the need to provide after-sales service, take feedback from customers, and improve their products and services. This reflects a moral and ethical responsibility to meet the needs and expectations of their customers and ensure their satisfaction. Moral justification often involves doing what is right and ethical in business practices.