An advertisement for a two-wheeler helmet says, 'Your little one waits at the door for you every evening. Come home safe - wear a Raksha helmet.' First identify the type of appeal this line uses. If the company were asked to use the other type of appeal instead, what would its new line mainly stress?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → The money the buyer would save each month
Option (1) The money the buyer would save each month — Correct. The helmet line works on the buyer's feelings for a waiting child, so it is an emotional appeal. The other type is a rational appeal, which gives a practical reason such as saving money.
Option (2) The love the buyer feels for the family — Incorrect. Love for one's family is what an emotional appeal stresses. The helmet line already uses that appeal, so it cannot be the other type.
Option (3) The trust viewers place in an expert speaker — Incorrect. Trust in an expert is the credibility of the source, a feature of who gives the message.
Option (4) The way the message reaches the viewers — Incorrect. How a message reaches people, face to face or through print, is the mode of spreading the message. It is a separate factor.
NCERT (2026-27): “Factors that Influence Attitude Change … “Are you spending too much on cooking gas? Switch to the pressure cooker, and say goodbye to your budget problems!” “Emotional appeal (caring for your family)” “If you care for your family, nothing is more important than nutrition. Switch to the pressure cooker, and ensure healthy eating!” |