Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
For heavy equipment, which of the following channels for marketing is more relevant?
Options:
Zero Level
One Level
Two Level
Three Level
Correct Answer:
Zero Level
Explanation:
Industrial products are usually technical, made to order and expensive products purchased by few buyers. These products require short channels i.e., direct channel or involving few middlemen.