Given below are two statements:
Assertion (A): Packaging is one of the very important means of creating product differentiation.
Reason (R): The colour, size and material of a package make a real difference in how customers see the quality of one firm’s product against another’s.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Both (A) and (R) are true and (R) is the correct explanation of (A).
Assertion (A): Packaging is one of the very important means of creating product differentiation. — True. Product differentiation means giving buyers a basis to tell one firm’s product apart from its rivals’. Packaging is one of the very important means of doing this.
Reason (R): The colour, size and material of a package make a real difference in how customers see the quality of one firm’s product against another’s. — True. The colour, size and material of a package change how customers judge the quality of what is inside. One can guess the quality of a paint or hair oil just by looking at its pack.
Why R explains A?
R says the package changes how buyers judge quality. Because buyers judge quality from the pack, two similar products can look different in quality on the shelf. So the package itself sets one product apart from another, which is the product differentiation A talks about.
NCERT (2026-27 Edition): “Importance of Packaging … (iv) Product Differentiation: Packaging is one of the very important means of creating product differentiation. The colour, size, material, etc., of package makes real difference in the perception of customers about the quality of the product. For example, by looking at the package of a product say Paint or Hair Oil, one can make some guess about quality of the product contained in it.” |