"It appears in the form of a symbol, design, distinct colour scheme or lettering".

Identify the term related to branding.

Brand mark

The correct answer is Option (3) → Brand mark.

The term related to branding is Brand mark.

A brand mark is a visual element that represents the identity of a brand. It could be a symbol, design, graphic, distinctive color scheme, or specific lettering that is used consistently across a company’s products and marketing materials. The key point is that a brand mark is something that visually distinguishes a brand from others and helps create recognition and recall among consumers.

OTHER OPTIONS

• Brand: The overall identity and perception of a company in the consumer's mind. It includes not just the visual elements (brand mark) but also the reputation, experience, values, and emotions associated with the company.

• Brand name: This refers to the specific name of the company or product. For example, "Apple" is the brand name, whereas the apple logo is the brand mark.

• Trademark: A trademark is a legal term that refers to a symbol, word, or other identifier that is officially registered with the relevant authorities to protect it from unauthorized use by other companies. A brand mark can become a trademark if it is registered and protected by law.