Ranjana, a hand wash manufacturer decided to improve the product for profit maximization and thus added the feature of softening hand moisturizer attached to hand wash to the existing design. Identify the marketing management philosophy adopted by Ranjana?

Product concept Production concept Selling concept Marketing concept

Product concept

Product concept is a marketing strategy that emphasizes customer’s needs and wants on the product. Product Concept assumes that product improvement is, the key to profit maximisation of a firm