Why is the 'McDonaldisation’ of the world, with cultures seeking to buy into the dominant American dream considered dangerous?

It leads to the shrinking of the rich cultural heritage of the entire globe.

The correct answer is Option 1 - It leads to the shrinking of the rich cultural heritage of the entire globe.

The popularity of a burger or blue jeans, some argue, has a lot to do with the powerful influence of the American way of life. Thus, the culture of the politically and economically dominant society leaves its imprint on a less powerful society, and the world begins to look more like the dominant power wishes it to be. Those who make this argument often draw attention to the ‘McDonaldisation’ of the world, with cultures seeking to buy into the dominant American dream. This is dangerous not only for the poor countries but for the whole of humanity, for it leads to the shrinking of the rich cultural heritage of the entire globe.