In the case of local products such as sugar, wheat and pulses, the label usually takes the form of:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → a simple tag attached to the product, giving some information about quality or price
Option (1) complex graphics that are part of the package, giving information about quality or price — Incorrect. Complex graphics printed as part of the package are seen on branded products. Local products like sugar and pulses do not carry such labels.
Option (2) a simple tag attached to the product, giving some information about quality or price — Correct. For local unbranded products like sugar, wheat and pulses, the label is often a simple tag attached to the product. It gives some information about quality or price.
Option (3) a simple tag attached to the product, carrying the brand name and promotional messages — Incorrect. The simple tag is right. But these products are unbranded, so there is no brand name to show; the tag only tells about quality or price.
Option (4) complex graphics that are part of the package, carrying the brand name and promotional messages — Incorrect. This describes the labels of branded products, where the label is printed as part of the package.
NCERT (2026-27 Edition): “Labelling A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. The label may vary from a simple tag attached to the product (such as in case of local unbranded products like sugar, wheat, pulses, etc.) indicating some information about the quality or price, to complex graphics that are part of the package, like the ones on branded products. Lables are useful in providing detailed information about the product, its contents, method of use, etc. …” |