Consider the following activities of a firm:
(A) Handling customer complaints and adjustments
(B) Procuring credit services for the buyers
(C) Offering short-term incentives to buyers to buy the product now
(D) Providing consumer information
(E) Managing the levels of stock of goods
Which of the activities given above are customer support services?
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A), (B) and (D) only
(A) Handling customer complaints and adjustments — Correct. This is a customer support service. Such services aim at maximum customer satisfaction, and bring repeat sales and brand loyalty.
(B) Procuring credit services for the buyers — Correct. Arranging credit makes buying easier, and it is a customer support service.
(C) Offering short-term incentives to buyers to buy the product now — Incorrect. Short-term incentives to buy now are sales promotion, a tool of promotion.
(D) Providing consumer information — Correct. Giving consumers information about the product is a customer support service.
(E) Managing the levels of stock of goods — Incorrect. Managing inventory is a decision area of physical distribution.
NCERT (2026-27 Edition): “7. Customer Support Services: A very important function of the marketing management relates to developing customer support services such as after sales services, handling customer complaints and adjustments, procuring credit services, maintenance services, technical services and consumer information. All these services aim at providing maximum satisfaction to the customers, which is the key to marketing success in modern days. Customer support services are very effective in bringing repeat sales from the customers and developing brand loyality for a product.” |