Some people travel a long distance to get their clothes stitched by one particular tailor, though many tailors work near their homes. Which feature of the tailor’s service explains this buying behaviour?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → It has special features that enjoy brand loyalty of the highest order.
Option (1) It is bought after comparing quality, price and style at several stores. — Incorrect. Comparing quality, price and style at several stores is the feature of shopping products. These customers do not compare; they go to one tailor only.
Option (2) It has special features that enjoy brand loyalty of the highest order. — Correct. Speciality products have special features, so people make special efforts to buy them. They enjoy brand loyalty of the highest order. Travelling a long distance to one tailor shows such loyalty.
Option (3) It is normally used for a longer period by the buyer. — Incorrect. Use over a longer period is the feature of durable products. It does not explain why people travel far to one tailor.
Option (4) It has a low unit-value and is bought in small quantities. — Incorrect. Low unit-value and purchase in small quantities are features of convenience products. These are bought with the least time and effort, while here buyers make a lot of effort.
NCERT (2026-27 Edition): “1. Convenience Products: Those consumer products, which are purchased frequently, immediately and with least time and efforts are referred to as convenience goods. Examples of such products are cigarettes, ice creams, medicines, newspaper, stationery items toothpaste etc. These products have low unit-value and are bought in small qualities. “2. Shopping Products: Shopping products are those consumer goods where buyers devote considerable time, to compare the quality, price, style, suitability, etc., at several stores, before making final purchase. …”
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