Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
Which of the following promotion strategy is a mixture of two other sales promotion strategies?
Options:
Above the Line
Below the Line
Through the Line
Between the Line
Correct Answer:
Through the Line
Explanation:
"Through the line" refers to an advertising strategy involving both above-and below-theline communications in which one form of advertising points the target to another form of advertising thereby crossing the "line".