Which of the following statements about personal selling is NOT corre…

The correct answer is Option (2) → In personal selling, the sales presentation can be adjusted to fit the general needs of the whole target market.

Option (1) Personal selling allows a salesperson to develop personal relationships with the prospective customers. — True. Personal selling lets a salesperson develop personal relationships with prospective customers. These may help in making the sale.

Option (2) In personal selling, the sales presentation can be adjusted to fit the general needs of the whole target market. — False. In personal selling the sales presentation is adjusted to fit the specific needs of the individual customers. This is its merit of flexibility. One message for the whole market is how advertising works.

Option (3) In personal selling, it is possible to take a direct feedback from the customer, as there is face-to-face communication. — True. Because the talk is face to face, the seller can take direct feedback from the customer and adapt the presentation.

Option (4) In personal selling, a direct face-to-face dialogue takes place between the seller and the buyer. — True. Personal selling is a personal form of communication. A direct face-to-face dialogue takes place between the seller and the buyer.