The process of giving a name or a sign or a symbol to a product is a part of which element of marketing mix?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Product mix
Option (1) Product mix — Correct. Giving a name, sign or symbol to a product is branding. Branding is one of the product decisions, along with features, quality, packaging and labelling, so it belongs to the product mix.
Option (2) Price mix — Incorrect. The price mix is about the price of the product, such as price level, margins and discounts.
Option (3) Place mix — Incorrect. The place mix is about channels of distribution, warehousing and transport. It is about getting the product to the customer.
Option (4) Promotion mix — Incorrect. The promotion mix is about advertising, personal selling, sales promotion and publicity.
NCERT (2026-27 Edition): “Marketing Mix The marketing mix consists of various elements, which have broadly been classified into four categories, popularly known as four Ps of marketing. These are: (i) Product, (ii) Price, (iii) Place, and (iv) Promotion. …” “6. Branding: A very important decision area for marketing of most consumer products is whether to sell the product in its generic name (name of the category of the product, say Fan, Pen, etc.) or to sell them in a brand name (such as Pollar Fan or Rottomac Pen). …” “Product … The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.” |