Mohini went to a shopkeeper to buy hair oil. The shopkeeper forced her to buy a particular brand of oil out of various brands available with him. Which right of Mohini has been violated?

Right to choose

Right to be assured: The consumer has the freedom to access variety of products at competitive prices. This implies that the marketers should offer a wide variety of products in terms of quality, brand, prices, size, etc. and allow the consumer to make a choice from amongst these.